It’s a very simple concept: most of your store’s lost sales are caused by two main factors: customers spend very little time surfing through your website and are often confused when they find something different than usual.
This is why speeding up and simplifying the navigation through your website using a scrolling system similar to the one you find in social networks can be the right move to increase your sales!
Think about it: how many times did you reach page 2 of your Google search? What if your search results kept coming for as long as you scrolling down the page, wouldn’t you keep looking at them?
The majority of the people don’t browse the different pages of the results of a search and, if it does, they often lose track of the items they are interested into, or worst, they forget the page in which they found them.